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PARTNERS John Gunn |
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John Gunn is the founder and CEO of John Gunn Marketing Partners (JGMP) and a respected expert in the field of association marketing and strategy. John spent more than a decade in senior marketing management positions for large, international associations in the Washington, DC, market prior to launching JGMP. During his tenure at the American Society of Association Executives (ASAE) directing marketing and brand strategy, John's contact with hundreds of associations and association executives helped him see the enormous need for a more strategic approach to marketing. This led him to develop an approach that provides a combination of market analysis, research, strategy, planning, and implementation appropriate for al types of associations and nonprofit organizations, regardless of size or budget. John is an active participant in the association marketing and management industry. He serves on the Business Alliance Council for the Greater Washington Society of Association Executives (GWSAE) and the ASAE Marketing Section Council, a governance body for an international professional network of more than 8,500 marketing executives and association CEOs. He is a frequent contributing writer on strategic association marketing and management topics to such publications as Association Executive, Successful Meetings, Association News, Association Source, Executive Update Online, ASAE Marketing Fast Facts, and Executive Idealink. John has served on nonprofit boards and in the memberships of the American Marketing Association (AMA), AMA-Washington, DC, ASAE, GWSAE, the Direct Marketing Association (DMA), Direct Marketing Association of Washington (DMAW), American Society of Quality Control (ASQC), and the Society of Competitive Intelligence Professionals (SCIP).
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